The Amazing Formula

Originally released in 1997, The Amazing Formula was the INFO product that introduced Marlon Sanders to the world. The full title was: The Amazing Formula That Sells Products Like Crazy.

So, is it amazing?

Well, that all depends on how much you know and let's face it, if you know how to sell, it's unlikely that you'll want guidance of any kind. For the rest of us, The Amazing Formula probably reads not so much as anything new...as systemized.

Marlon was to say many times later that all his subsequent products have been based upon The Amazing Formula, not so much because they're all great books on, or software for, Sales but because they're all based upon trying to create a formula that can be replicated many times over.  

Marlon's quite precise about what The Amazing Formula is and the funny thing is, he reveals it very early in in the book:

• find the right product
• use tested techniques to find potential customers
• make the sale
• leverage your efforts by keeping in touch with your clients

...and it's not so much the formula (which is now the accepted mode of internet marketing though it's just as successful offline), it's the way that Marlon implements it that is of continued interest. He never promises that you'll make a squillion, always manages to keep your feet firmly on the ground...but there are lots of common sense tips that will benefit anyone beginer and intermediate internet marketer.

The Amazing Formula

For the more advanced user, you may prefer to skip The Amazing Formula and instead try e.g. Push Button Letters, which utilizes the concepts in a neat piece of software for writing sales letters.  

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