Search Big Daddy
Search Big Daddy, The Intro:
If you've visited some of the other pages on this site, I'm sure you'll be aware that I consider the future of Search to be very much in the hands of Google. We're presently talking many billions of dollars a year, an amount which will skyrocket in our lifetime as media converges into one predominant internet-driven form.
So, with Google raking in billions from it's pay-per-click breakthrough, Google Adwords, how can a new kid on the block like the Search Big Daddy Search Engine hope to compare?
Well, for a start it's got to be smart and there's ample evidence to show that the SearchBigDaddy.com brains trust is working overtime.
They've designed Search Big Daddy to grow from being a search engine used primarily by internet marketers wanting cheap pay-per-click ads, to becoming a full-on Web 2.0 community with:
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a company blog, frequently venturing into American politics, creating readers outside the Search Big Daddy community
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individual members' blogs
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Myspace clone
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Youtube clone etc.
Presently, there's no doubt that it's small-time...but there are signs that this big bird could fly...
Search Big Daddy, The Product:
SearchBigDaddy.com has two main products:
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"...If you're a local business and you're on the web, then you need to be in local search engines where more and more local residents are looking for what they want. Our local City Portals can put your business up front and in the face of your customer, for FREE.
With our enviable ALEXA.com rating which has put SearchBigDaddy.com in the TOP 5,000 most trafficked Web sites in the world and in the TOP 1,000 most trafficked Web sites in the USA, advertisers are sure to get an extra boost in their campaigns..."
SearchBigDaddy.com's President and CEO, Troy Warren
see full Search Big Daddy blog posting |
In May 2007 SearchBigDaddy.com was manually checking and then adding 10,000 businesses a day to its search index. So, if this grand plan works and searchers start to use it for LOCAL search, this doesn't so much look like a lot of hot air as a hot opportunity.
Search Big Daddy, The Opportunity:
FREE members receive:
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One free top pay-per-click ads position in SearchBigDaddy.com
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more top pay-per-click ads positions just for opening their emails
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$50 worth of FREE pay per click ads
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more FREE pay-per-click ads, paid for not by cash but advantage points, which are earned by using Search Big Daddy to search the whole web (pretty impressive results) and signing up other FREE members, encouraging them to spread the word. This is a powerful incentive to shift business from Google to Search Big Daddy
Search Big Daddy Video
Search Big Daddy, The Business:
There are three PRO levels with numerous financial benefits, all of which enable you to massively increase your cash earnings and pay-per-click listings. As SearchBigDaddy.com grows, their fees have also been increasing. Lock in your position now.
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Keyword Sponsors, presently $39m
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Keyword Managers presently $49m
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City Keyword Manager $495 (3m/6m payment option) or $595 for the add-on package (% age of LOGO wear + mortgage sales)
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"City Keyword Managers represent us in your city and will be there to help you set goals and achieve them so you can best reach your customer", said SearchBigDaddy.com's
President and CEO, Troy Warren
"When was the last time a major search engine representative sat down with you and helped you plan out your advertising needs?"
"Our network of City Keyword Managers is unlike any sales force for any other search engine. We're a group of independent representatives, all based locally within our own cities, but all working toward the same goal… to give local businesses the opportunity to advertise to the people they want to have walk through their door.
This also empowers local residents to find what they are looking for in one convenient place", says SearchBigDaddy.com's New York State Director
Jeff Bove
see full Search Big Daddy blog posting |
Search Big Daddy, The Remuneration:
Earn cash & advantage points from your FREE Search Big Daddy members:
Keyword Sponsors earn to to level 4 & Keyword Managers to level 6.
Search Big Daddy, The Future:
I don't have a crystal ball but SearchBigDaddy.com look like they are carving a small real-world driven niche that could grow spectacularly. The focus on providing the most relevant local searches and working with small businesses clearly indicate that Search Big Daddy are intent upon making long-lasting connections with local businesses.
The first fruits of these labors are via becoming the middle-man for the "get money to drive your car" old chestnut and Search Big Daddy have created home-business sales positions, called Mobile Ads Co-ordinators, who sell the concept to local businesses.
Here are the first SearchBigDaddy.com cars wrapped for advertisers, driving around Chandler Az. & San Diego Ca. as of July 2007:
The catch? Mobile Ads Co-ordinators need a $3,600 deposit (repaid over the first year at $300 per month) to professionally decorate their cars with Search Big Daddy local business ads. Remuneration? 10% of the gross and of course, any benefits from having those advertisers as Search Big Daddy members.
They've also instigated:
As you can see, I'm reasonably bullish about SearchBigDaddy.com with its audacious online and offline activities and co-ordination. However I do have a few minor and easily rectified gripes:
1 They email members twice a day, which is excessive and I'm sure many members unfortunately treat their email as SPAM. When you open them and click to the link, there are all sorts of direct marketing tactics:
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different sized fonts
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highlighted text etc.
...making the INFO look a bit tacky
2 Neither their emails nor the overall concept is ever clearly conveyed and they tend to drag on and on. A good copywriter could fix the problem easily
3 This messy writing is continued on the affiliate sign-up page, which is god-awful! I suggest skipping the text and just signing up at the bottom of the page.
Other than that, I believe SearchBigDaddy.com to be seriously worthy of your consideration. Anything can happen in the rapidly changing, multi-billion dollar world of search, so be prepared
Search Big Daddy
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