PR Web is the most important pnline press release dustrubution service in the world. In this video, Dave McInnis, CEO of PR Web points out just why you can't afford to ignore press releases:
Dave McInnis, CEO of PR Web
In my experience, FREE submission receives:
about 10-20% of the short term traffic that PAID submission does &
virtually no ongoing search engine traffic
The bottom line is that if you have the budget, PAID submission is definitely worth it.
PR Web's Paid Services
Standard Visibility: $80 with 20,000 RSS feeds that get pulled over 10 million times every month as well as PR Web Alerts going to the email boxes of any journalists subscribed to your press release's relevant keywords
Social Media Visibility: $120 enables your press release to have trackbacks, and links to social bookmarking & Web 2.0 sites, which can greatly increase your visibility if Web 2.0 users are an important part of your market
SEO Visibility: $200, enable you to use hyper links, meaning that Google News (and the other search engines), as well as any niche-specific RSS feeds will pick the press release up. If they do (and it's likely that they will, creating a quick "spike" in traffi) you'll get backlinks from those sites pointing at your press release...which will probably create traffic...and possibly gain page rank for your website.
PR Web Easy Submit: $100 PR web does all the work for you
PR Web Multimedia $100/$200, add a podcast, PDF etc.
MediaVisibility: Associated Press feeds go directly to journalists around the world, you'll probably get high visibility
PR Web Upgrade: Bid your way to the top of the PR Web home page
Press Release Campaign Carried Out By Experts
If you have the budget, you may consider having expert Press Release Optimization done for you by Xeal.com.
They come with a big recommendation from Dave McInnis, CEO of PR Web (see video above), who provides two short audio clips on their home page.
McInnis quite openly states that Xeal are doing what PR Web can't, fine-tuning the power of internet Press Releases for individual clients and acknowledges both their fantastic results and their excellent team.
If you beed to promote your website and you've tried Google Adwords and failed, do consider Xeal, they may end up saving your business rather a lot of moolah.