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Perry Marshall

I can speak from personal experience by telling you that if you're going to stick your toe in the Google Adwords water, you really do need some serious guidance first, because I lost a small fortune on Google by not really knowing what I was doing. Long before you consider spending a cent, I truly believe that you should enrol in Perry Marshall's FREE introductory course because it's, at the very least, a great primer.

There are other Google Adwords products (I've bought several, myself) but none of them come close to Perry Marshall's urbane, sophisticated, no-nonsense approach, which has elevated him to quickly become the world's most respected authority on how to get the most out of advertising on the search engine giant.

With two thirds of the world's search engine traffic, Google is making billions in profit annually and consequently, Adwords prices have gone through the roof. Further, as technology has changed, so has advertising, with many ad budgets slowly transferring from standard forms of media like newspapers and The Yellow Pages towards Google Adwords.

That has resulted in Adwords' prices going through the roof and what used to cost a few cents per click is now costing many times more, sometimes many dollars per click...and those prices have far from plateaued.

One of the most interesting things about Perry is that he's not really an internet marketer, he's got a masters degree in Physics and spent 10 years as an electrical engineer before he fell into pay per click advertising. You'll find that Perry has none of that awful direct marketing hysteria and instead, he's very down to earth and easily understandable. If you're used to internet marketing hype, you may even consider him dry...but I consider that a plus, frankly.

The Definitive Guide To Google Adwords

Perry Marshall: Google Adwords King "...Hi, my name is Perry Marshall, and I've sold millions of dollars of products on the web since 1997, when I was national sales manager at a hi-tech startup in Chicago.

Today I consult with dozens of companies in software, publishing manufacturing & information marketing.

A day's work for me might include everything from direct mail campaigns, press conferences and copywriting to drafting a business plan for a product launch.

But do you know what?

Two thirds of the time, Google AdWords is the first tool I put in place for a new client. AdWords is, hands down, the fastest way to bring new customers to a cash-hungry business..."

"The Definitive Guide To Google Adwords"

Perry Marshall

If you go to his site, you'll notice that it's not pretty, like this one and, frankly, the navigation isn't spectacular. The Definitive Guide To Google Adwords, too, is deliberately simple and packed with:

cheat-sheets
screen-shots of actual pay-per-click advertising campaigns
test and tracking advice
converting clicks to sales & in particular
how to radically decrease the cost-per-click while still claiming top spot

Furthermore, with Google Adwords becoming a multi-billion dollar business, Perry's set-up isn't just Perry making a quick grab for the internet marketing dollar. Instead, his business is an evolving think-tank with some very astute minds from all corners of the world discussing, testing and trialling the latest developments in Adwords advertising.

Extra Costs In Running

Adwords Campaigns

Be aware that in running efficient PPC campaigns, you'll probably eventually need cutting edge software such as:

Adword Accelerator for managing campaigns (you have to see the easy-as-pie videos) or even

Keyword Elite for creating large keyword lists (more advanced but also with excellent videos)

...so please don't expect to run more than a few Adwords campaigns simultaneously without them. They are, at the very least, massive time-savers and when understood, great profit-increasing tools for your business.

Everybody but a seasoned Adwords PRO will find a great deal of interest in The Definitive Guide To Google Adwords, I strongly recommend it.

The Definitive Guide

To Google Adwords

An important part of succeeding in Adwords is good copywriting and the following link gets you to a wonderful interview between Perry and ace copywriter, John Carlton, who's a great interviewee...and I can assure you, it's really interesting. You'll have to sign up for his newsletter to get it though, which, in virtually any other case, I'd say "Unfortunately" but in this case, I say "Fine."

Perry Marshall & John Carlton interview

By the way, you can find out more about Perry Marshall as a man, his spirituality and his charity work by downloading these MP3s:

Part 1 &
Part 2

...an approximately 40 minute interview with Ralph Zuranski and in July 2007, Perry posted this picture-log of his sojourn in rural India