Internet Marketing

 

 

You're on the internet. You want to sell something. You're an internet marketer, it's as simple as that. However, although internet marketing has long been tarred by the brush of Get Rich Quick schemes, there are some very legitimate ways to earn money on the web.

I created this part of the site because I felt strongly that having been a full-time PRO on the net for the last few years, there wasn't a comprehensive overview of the internet marketing phenomenon.

In fact, there was quite a bit of misinformation and rather a lot of hype, so I've attempted to break the basic components down by guiding you to the very best resources while throwing in little bits of my experiences.

Even when you find the right information, however, it can still be confusing in that there is such a cross-over between the various types of internet marketing, that it can become very confusing.

So, with the risk of appearing pedantic, I've tried to stress the differences, and provide a reasonably comprehensive intro to the main components of internet marketing...

 

Two Internet Marketing giants, Stepehen Pierce & Yanik Silver

talk about where to start with internet marketing 

 

 

Affiliate Marketing 

Affiliate Marketing involves promoting a company's products and gaining a commission. It's perhaps the oldest and most established form of internet marketing and you can do it by:

  • recommending products on forums
  • sending emails (SPAM Marketing?)
  • reviewing products on blogs or websites
  • advertising on Adwords
  • and possibly even more ways 

Mostly though, Affiliate Marketing is at its purest in the creation of a Niche website that provides great content (see below) you'll find two great intros to Affiliate Marketing by two real PROS:

  • Rosalind Gardner's Super Affiliate Handbook. a very good introduction to Affiliate Marketing by one of internet marketing's first superstars  

Then, an intro to:

  • Amazon. Many webmasters deal exclusively in creating sites for Amazon's wide range of products
  • Clickbank, the home of digital INFO products on the web, which frequently offers a 50% commission for every sale and sometimes, even more

Plus:

  • Build a Niche Store An interesting way to use eBay's RSS feeds

 

Niche Marketing

Niche Marketing involves the creation of a website around a particular subject. It may be monetized by:

  • its own product
  • Affiliate Marketing or, as is often found these days...
  • ...exclusively via Google Adsense 

Adsense would hardly seem to belong in Niche Marketing, it's the way for millions of websites around the world to gain some well-earned cash. I had strongly felt that perhaps I shouldn't have Adsense in this section and instead place it in the more general "Websites".  However, there's no doubt that it's Niche Marketers who've done the most research as to how to maximize Adsense earnings, with 3 products, in particular, worth looking at:

  • Michael Cheney's Adsense Videos the best how-to guide around
  • Adsense Gold a tracking script that provides you with excellent feedback on your Adsense pages, far better than the Google stats
  • Keyword Explosion, a database of Adwords Keywords that are briilliant for using as a base to create Adsense pages

...so in the end I believed that Adsense should have its home here.

 

Article Marketing 

Article Marketing takes two forms:

1   Writing articles to post at article banks like Ezine Articles.com which promote or lead to an affiliate product (Affiliate Marketing). The articles are usually reviews or comparisons to previous products.  You'll find that quite a few Clickbank products are promoted this way.

The two resources that I recommend are are very powerful when done in the right way:  

  • Instant Article Wizard a brilliant piece of software that pulls in RSS headlines for your keyword, which you can "borrow" for your own articles   
  • Article Submitter a FREE piece of software which automates the process of sending your articles to article banks

2   The second form of Article Marketing is using articles to create content sites purely for income from Google Adsense. This option is looked at in some detail in Niche Marketing, directly above.

 

Direct Marketing

Direct Marketing means selling through a call-to-action and irrespective of whatever marketing you're involved in, I strongly recommend that you investigate Marlon Sanders. His advice will almost certainly change the way you look at marketing, communication, copywriting...and just being able to make sense on the web.

Similarly, if you wish to really become successful, Marlon has created an impressive range of quality INFO products, including how to make your own. He's streamlined the whole process of becoming successful in internet marketing to almost point & click simplicity. I've reviewed just a few of his many products...  

  • The Amazing Formula To Sell Anything
  • Push Button Sales Letters
  • Automation Secrets
  • PR Cash
  • Push Button Stats

 

Network Marketing 

Formerly known as MLM, network marketing has moved into the mainstream with long-running successes like Mary Kay Cosmetics, Amway & Herbalife. However, the many company malpractices and shoddy products have tainted this form of marketing (online & offline) in many people's eyes. Nevertheless, if you find a good company, it can certainly be financially rewarding 

  • Xango Presently the 4th biggest network marketing company in the world with an awesome product
  • Search Big Daddy A real outsider with some great ideas
  • AGLOCO Get Paid To Surf returns

 

Opt-in List Building

The Holy Grail of many internet marketers. During 2008 I hope to build this section into a comprehensive overview of presently available methods of list building. 

 

 

 

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Elance: For all your outsourcing requirements 

Freelance PROS for all your web needs

 

 

Online Advertising

incl: Google Adwords

 

Opt-in List Building

 

Internet Marketing intro

 

My book The View From Bondi

The View From Bondi

my book of short stories

& pop music soundtrack

 

Affiliate Marketing

Clickbank

Amazon

 

Niche Marketing

Google Adsense

PLR 

 

Article Marketing

 

Direct Marketing

 

Network Marketing

 

Xango: Life-changing health supplement