Like Perry Marshall's Adwords products, Michael Cheney's Adsense Videos are just about the best introduction to making money from Google Adsense that you can get. However, what's different is that while Marshall's are very laid back, Cheney's have a slick, call-to-action sales page that's really urgent and compelling, which is, well, much like the banner directly below.
If you can get past that direct marketing brashness, and I suggest that you do, these videos really are excellent value, whether you're an Adsense beginner or reasonably experienced. Cheney's schtick is how to increase the CTR (click thru rate) on your site and in these videos you can really look over his shoulder as he lets the Adsense cat out of the bag. There's a bit of a learning curve involved for a beginner but it really isn't too daunting as Cheney is very clear and never really gets caught up in too much jargon.
Do you learn anything new from Michael Cheney's Adsense Videos?
Well, depending upon your experience, you could learn a great deal...or not very much at all. Personally, I felt that the videos were a significant help and I saw an immediate improvement in my Adsense earnings. However, a PRO might have slim pickings here.
Much that Cheney says is just good sense...like find out what Google wants and give it to her, by the lorry-load...but if you're inexperienced or Adsense-challenged, those could be the saving words of a master.
Michael Cheney's Adsense Videos
Incidentally, Michael Cheney's been interviewed extensively as an Adsense expert by some major UK publications, who acknowledge that he really does know his stuff. These include:
BBC Radio
The Daily Mirror
The Daily Telegraph
The Guardian
The Independent
The Times
The Sunday Times
The Readers Digest
...and I'm sure it's only a matter of time before that list goes global.
If I don't seem wildly excited about the videos, it's only because I'm pretty experienced with Adsense and I've learned many of Cheney's lessons the hard way. Being a full-time internet PRO, my guess is that I'm easily $200,000 down from what I could have earned, probably more, if I'd had these videos when Adsense first appeared.
Another great plus is that two of the bonuses that Cheney provides are really excellent value:
#2 Adsense Traffic Stampede is a great audio seminar &
#5 Adsense Clinic, in which he diagnoses what's wrong with several websites & what's right!
...both of these extras could easily have been sold to his mailing list at a later date for around $40-$50 each, they're that good, so in that light, Cheney's videos really get my seal of approval as genuine value for money.
Look, with some decent research sorting through a lot of contradictory opinions and a few months (or years, as in my case) of low Adsense income, you might well be able to say that Michael Cheney's Adsense Videos aren't really worth it. However, if you value your time and want to get a really thorough introduction, these videos are, I repeat, the best training presently available. They're concise, they're clear and they'll almost certainly increase your chances of making money.
At the very least, if you're at all interested in Internet Marketing, you should visit his site, it's a beauty and Cheney really knows how to sell.
a little bit of inspiration! Here's an interview with David Wilkinson, a 13 year old fan of Michael Cheney's Adsense Videos
by the way, I inadvertantly discovered that Michael was kind enough to donated an unpublicised £100 (on 8.27/07) for Paul Smithson's (the designer of website builder XSitePRO) run for Cancer. Nice one!